A question I’m asked often, how do you do it?

Here’s my blog growth plan.

• Have a clear reason to blog; a subject you can speak about with authority.

• Blog consistently. I blogged every day for several years irrespective of how I felt.

• Use analytics to check what your readers are engaging with and let it shape your output. Data doesn't lie. Squarespace analytics are OK but also use Google analytics.

• Use the built in sharing tools to get your content on social media where other people can see it.

Over a decade in. 16,000 articles, several million visitors per year and significant revenue. All built on Squarespace.

Blogging can change your life but it takes hard work.