However you read this book, from cover to cover (there are over 200 pages of help) or dipping in and out as a chapter header makes you curious, your business will benefit. In a world of side hustles, new ideas and the ability to get businesses up and running faster than ever before; the wisdom in this book will allow you to navigate some commercial potholes alongside giving you benchmarks to measure your success. Incisive questions at the end of each chapter will provoke you to carry out your own business health-check.

Russ, with a proven track record in running businesses and applying these words of wisdom, has benefitted us all in delivering the book his Dad told him not to write.